Marketing Support for Vending & Dispensing Solutions Provider

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In this case study, let us delve into how MinoriLabs partnered with a prominent vending and dispensing solutions provider to enhance their digital presence across 14 diverse business units.

Customer Background:

Our client is a leading manufacturing group with a strong foothold in vending and dispensing products. With an impressive portfolio of 14 different business units, each with its own distinct website, the client sought to optimize their digital platforms to effectively engage their diverse audience.

Challenges Faced:

The client’s in-house team, comprising just 4 members, faced significant challenges. Generating sufficient content, optimizing for performance and user experience, and achieving marketing results demanded more bandwidth than their team could provide.

Solutions Provided:

To address the client’s challenges, MinoriLabs implemented a multifaceted solution:



Content Strategy:

Our experts devised a comprehensive content strategy tailored to each business unit’s unique offerings and target audience. This involved creating engaging and relevant content that resonated with different customer segments.

Performance Optimization:

We conducted a thorough audit of all digital properties, identifying performance bottlenecks and implementing optimization measures. This included improving website loading speeds, enhancing mobile responsiveness, and streamlining user pathways.

SEO and SEM:

Leveraging our SEO and SEM expertise, we optimized the client’s digital assets for search engines. This led to improved organic rankings, increased visibility, and enhanced traffic.

Unified Branding:

Our team ensured consistent branding across all websites, unifying the visual identity and messaging. This cohesive branding strategy reinforced the client’s brand recognition and credibility.

Analytics and Reporting:

We implemented advanced analytics and reporting tools to provide the client with insightful data on user behavior, engagement metrics, and conversion rates. This data-driven approach allowed the client to make informed decisions and refine their digital strategies.

Results Achieved:

The collaboration with MinoriLabs yielded impressive results across key performance indicators:

Digital Communication:

  • Web traffic soared by 40%, and user engagement metrics showed a significant increase in average session duration and pages per session.
  • Digital Demand Generation: Marketing Qualified Leads (MQLs) doubled, and the client reported a 30% improvement in their conversion funnel efficiency.
  • Digital Reputation Management: The sentiment score across the digital properties improved by 25%, reflecting a more positive online reputation and audience perception.

Lessons Learned:

The project underscored several critical lessons:

Tailored Approach:

Different digital properties require specific strategies to accommodate their unique characteristics.

Collaboration Yields Success:

Partnering with experienced professionals maximizes outcomes and accelerates growth.

Data-Driven Decisions:

Leveraging analytics and data insights empowers informed decision-making and continuous improvement.

Before we wrap:

  • By working in tandem with MinoriLabs, our client transformed their digital landscape. The optimization efforts across their 14 business units resulted in higher engagement, better lead generation, and an overall uplift in brand perception.
  • Are you ready to elevate your digital presence? Discover how MinoriLabs can tailor solutions to your unique digital challenges. Reach out to us today to explore the potential of your digital landscape.


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