DEMAND GENERATION

• Search Optimization

  Search Optimization (SEO)

  Organic search is the most scalable form of traffic for any website. Optimizing the page for search engines is an important yet often misunderstood activity. We do not focus on tricking the search engines to bringing the website up in the SERP. We focus on creating a website and optimizing it for context, relevance, audience value, searchability, user experience and performance.

• Search Advertising

  Search Advertising

  Growing competitiveness combined with constantly evolving search advertising interfaces make it a specialist task. MinoriLabs provides the combination of skills like Google Ads expertise, copy writing and graphics design to run successful ad campaigns.

• Social Media Marketing

  Social Media Marketing

  Create an immersive Social Media experience for an engaging experience, experience that fulfills all your Reputation Management objectives.

• Event Marketing

  Event Marketing

  Events are high value investments. Our cross functional skills can ensure the best at-event and post-event marketing outcomes. We can help drive traffic to booth, convert traffic to funnel and maximize visibility.

• Multi-Channel Campaigns

  Multi-Channel Campaigns

  Creating an immersive customer experience needs consistence in the message and visuals across channels. The ability to continue engagement across channels will help nudge the prospects through their buying process. MinoriLabs can help you build and execute multi-channel campaigns.

• Subscriber Base Management

  Subscriber Base Management

  Our comprehensive prospect and customer list management capabilities delivers a marketable subscriber base. We ensure that the data set is complete, accurate, fresh, and valid. We also ensure email deliverability by taking actions for both sender reputation maximization and reducing hurdles on the recipient’s side.

• Conversion Optimization

  Conversion Optimization

  Digital assets are revenue generation tools. We design, optimize, finetune and enable your digital assets like websites, social properties, and inorganic channels for maximum conversion. Incremental changes to parameters that drive conversion ratios help identify the best optimization approaches customized for your digital presence.

• Affiliate Marketing

  Affiliate Marketing

  Our network of industry specific affiliates specializing in different geographies allows us to maximize reach and improve lead generation for our customers. We help our customers harness the full potential of qualified affiliates by helping across the qualification process, development of suitable content, preparing necessary web assets like landing pages and deploying tracking tools for conversions.

• Video Marketing

  Video Marketing

  In the ladder of engagement, video content scores higher than most other forms of content. Using videos for marketing not only generates deeper engagements, but also allows the tracking of the depth of engagement. Building workflows based on watched videos, duration of watch, point of exit, etc. using our powerful integration and automation capabilities can help convert leads faster.

• Marketing Automation

  Marketing Automation

  Internet and digital media have expanded the horizons of marketing. This is accompanied by challenges like the huge size of addressable market, the need for rule-based engagement and the need for unmanned marketing to move the prospect quickly along the sales cycle. Our marketing automation helps you achieve all of that. We are tool agnostic and have capable professionals with hands-on experience in HubSpot, Marketo, Salesforce, Matic, Site Catalyst, Infor, Microsoft Dynamics and Pardot. We can also work with other tools depending on our customer’s preferences.

• Digital Asset Building

  Digital Asset Building

  MinoriLabs helps you build the necessary assets like website, social pages, content channels, and the associated tracking mechanisms to run both inbound and outbound marketing campaigns. Whether you are starting a new business or a adding a new product to your current portfolio, how you start often defines where you end up.

• Hyper-Personalization

  Hyper-Personalization

  Catchall messaging and broadcast content are outdated. The digital media and the ability to target or retarget have created a need for hyper-personalizing content. MinoriLabs uses a combination of attribute data and automated personalization tools to deliver the right message to the right audience at the right time.

• Buyer Process Mapping

  Buyer Process Mapping

  As Peter F Drucker would say, people are buying answers to problems or solutions for their needs. Understanding their journey through the buying process and their considerations at each stage of it helps build the right kind of content to answer their questions. Our proprietary buyer process mapping mechanism helps our customers nudge their buyers along the sales cycle.

• Discovery-to-Delight Campaigns

  Discovery-to-Delight Campaigns

  MinoriLabs execution team maps the entire buying process from discovery of a prospect all the way to delighting a customer. We use this buyer process map to create and deliver the right kind of content to nudge the prospect along the sales cycle. We leverage the power of marketing automation to make this scalable.