It Is Easy To Think That Great Brands Build Great Stories. It Is Often The Other Way Around.

Digital Reputation

It Is Easy To Think That Great Brands Build Great Stories. It Is Often The Other Way Around.

Digital Demand Generation

Our digital demand generation offering helps marketing leaders prioritize marketing investments. We help them win customers for their businesses by helping them build a custom demand generation engine.

DEMAND GENERATION

Search Optimization (SEO)

Organic search is the most scalable form of traffic for any website. Optimizing the page for search engines is an important yet often misunderstood activity. We do not focus on tricking the search engines to bringing the website up in the SERP. We focus on creating a website and optimizing it for context, relevance, audience value, searchability, user experience and performance.

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DEMAND GENERATION

  • Search Optimization

    Search Optimization (SEO)

    Organic search is the most scalable form of traffic for any website. Optimizing the page for search engines is an important yet often misunderstood activity. We do not focus on tricking the search engines to bringing the website up in the SERP. We focus on creating a website and optimizing it for context, relevance, audience value, searchability, user experience and performance.

  • Search Advertising

    Search Advertising

    Growing competitiveness combined with constantly evolving search advertising interfaces make it a specialist task. MinoriLabs provides the combination of skills like Google Ads expertise, copy writing and graphics design to run successful ad campaigns.

  • Social Media Marketing

    Social Media Marketing

    Create an immersive Social Media experience for an engaging experience, experience that fulfills all your Reputation Management objectives.

  • Event Marketing

    Event Marketing

    Events are high value investments. Our cross functional skills can ensure the best at-event and post-event marketing outcomes. We can help drive traffic to booth, convert traffic to funnel and maximize visibility.

  • Multi-Channel Campaigns

    Multi-Channel Campaigns

    Creating an immersive customer experience needs consistence in the message and visuals across channels. The ability to continue engagement across channels will help nudge the prospects through their buying process. MinoriLabs can help you build and execute multi-channel campaigns.

  • Subscriber Base Management

    Subscriber Base Management

    Our comprehensive prospect and customer list management capabilities delivers a marketable subscriber base. We ensure that the data set is complete, accurate, fresh, and valid. We also ensure email deliverability by taking actions for both sender reputation maximization and reducing hurdles on the recipient’s side.

  • Conversion Optimization

    Conversion Optimization

    Digital assets are revenue generation tools. We design, optimize, finetune and enable your digital assets like websites, social properties, and inorganic channels for maximum conversion. Incremental changes to parameters that drive conversion ratios help identify the best optimization approaches customized for your digital presence.

  • Affiliate Marketing

    Affiliate Marketing

    Our network of industry specific affiliates specializing in different geographies allows us to maximize reach and improve lead generation for our customers. We help our customers harness the full potential of qualified affiliates by helping across the qualification process, development of suitable content, preparing necessary web assets like landing pages and deploying tracking tools for conversions.

  • Video Marketing

    Video Marketing

    In the ladder of engagement, video content scores higher than most other forms of content. Using videos for marketing not only generates deeper engagements, but also allows the tracking of the depth of engagement. Building workflows based on watched videos, duration of watch, point of exit, etc. using our powerful integration and automation capabilities can help convert leads faster.

  • Marketing Automation

    Marketing Automation

    Internet and digital media have expanded the horizons of marketing. This is accompanied by challenges like the huge size of addressable market, the need for rule-based engagement and the need for unmanned marketing to move the prospect quickly along the sales cycle. Our marketing automation helps you achieve all of that. We are tool agnostic and have capable professionals with hands-on experience in HubSpot, Marketo, Salesforce, Matic, Site Catalyst, Infor, Microsoft Dynamics and Pardot. We can also work with other tools depending on our customer’s preferences.

  • Digital Asset Building

    Digital Asset Building

    MinoriLabs helps you build the necessary assets like website, social pages, content channels, and the associated tracking mechanisms to run both inbound and outbound marketing campaigns. Whether you are starting a new business or a adding a new product to your current portfolio, how you start often defines where you end up.

  • Hyper-Personalization

    Hyper-Personalization

    Catchall messaging and broadcast content are outdated. The digital media and the ability to target or retarget have created a need for hyper-personalizing content. MinoriLabs uses a combination of attribute data and automated personalization tools to deliver the right message to the right audience at the right time.

  • Buyer Process Mapping

    Buyer Process Mapping

    As Peter F Drucker would say, people are buying answers to problems or solutions for their needs. Understanding their journey through the buying process and their considerations at each stage of it helps build the right kind of content to answer their questions. Our proprietary buyer process mapping mechanism helps our customers nudge their buyers along the sales cycle.

  • Discovery-to-Delight Campaigns

    Discovery-to-Delight Campaigns

    MinoriLabs execution team maps the entire buying process from discovery of a prospect all the way to delighting a customer. We use this buyer process map to create and deliver the right kind of content to nudge the prospect along the sales cycle. We leverage the power of marketing automation to make this scalable.

Connect Marketing To Revenue

Marketing can help you achieve a lot for your business. It can help build brands, create customer loyalty, communicate with stakeholders, engage employees, etc. But the single most important value that marketing can deliver is to generate the right kind of demand —specifically through Digital Demand Generation that brings in quality revenue. MinoriLabs brings together the perfect blend of capabilities, technology, and processes that helps our customers achieve their marketing goals.

Justifying Digital Marketing

We use marketing and technology to convert campaigns to cash. We help optimize what we call CoCA-CoLA, i.e., Cost of Customer Acquisition and Costof Lead Acquisition. Justification of marketing investments will no longer be difficult with our support.

Our Skills

Our Deliverables

Event Success

Let’s Build a Unique, Goal-Driven, Cost-Efficient Demand Engine with our Digital Demand Generation Solutions​