Data Development & Upkeep

The success of every aspect of digital marketing is influenced by the quality and quantity of data. From strategy, to segmentation and campaigning to performance analytics, data is the backbone of digital marketing.

Maintaining a “Complete, Accurate, Fresh and Valid (CAFV)” database is critical for all outbound and inbound marketing efforts. If the data is inaccurate, it wastes time of everybody involved in the marketing and sales cycle. So the cost of inaccurate data is not just the cost of subscription to a database, but the cost of the entire sales & marketing effort that consumes that data.

Fortunately, our decades of experience in marketing has helped us templatize data upkeep. With the right inputs from our customer, we can help them build data that generates revenue for them, profitably.

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