Technology Services

Technology
Services

Tech Services industry is very fragmented with a lot of players all
grabbing for a slice of the same pie.

Data, Engineering, IT, PaaS, Applications, System Integration are all
going through a huge tech upheaval with their customers wanting
everything better, faster, cheaper, yet more valuable.

They need to turn their disadvantage of selling their intangible
offerings, concepts and services to their advantage by being able to
communicate their benefits effectively through their digital assets.

A successful digital marketing function can help small businesses
enjoy the same reach as large ones and large businesses enjoy the same nimbleness and agility of small ones.

Digital channels are more measurable giving you the ears in the
ground that tell you how to get your cash registers ringing.

Major Digital Marketing Drivers of Tech
Service Providers

Global Competition

Deliverables and Schedule Adherence are no longer differentiators. With access to global markets, businesses can easily get lost in the noise from spurious alternatives.

Customer Lifetime Value

It is undeniable that the cost of customer acquisition in services is much higher than in a product business. It only makes sense to keep this valuable customer engaged to generate maximum CLV.

Sales Needs All the Help

Customer Experience

With long sales cycles running in months or even years, high value sales teams need help in keeping the prospects engaged and focused through out the sale cycle and even after.

Skill and Technology Investments

Marketing services needs leveraging cutting edge technology like content hyper-personalization, machine learning for prospect qualification, cybersecurity etc. This involves investment in the necessary talent, tools and infrastructure.

Visibility and Reputation is Money

There is a lot of repeatable and rudimentary marketing tasks that can result in improved visibility, better brand recall and higher conversions. They may not be core to your business, but are important nevertheless.