Capital Equipment (Industrial Machinery and Equipment)
- Capital Equipment businesses are going through a massive transformation in the age of the Industry 4.0, Internet of Things and Digital Twins.
- The marketing assets of this industry need to be representative of the new digital avatar these businesses are donning.
- Engaging audience, measuring the engagement, converting engagement into customer wins and creating a loyal community of customers are all happening more on the digital realm than ever before.
- Industrial Machinery and Equipment manufacturers need all the help they can get to not only create the content that is required to achieve this, but also to harness the potential of the Mar-Tech stack to ensure accountability and results.