IoT & AI in Manufacturing
Customer Overview
Our client is a key player in the manufacturing intelligence and analytics space. Their solutions collect real-time data from the manufacturing line and leverage machine learning (ML) to predict outcomes and provide decision recommendations for different roles in the manufacturing environment.Business Challenge
Our client faced multiple challenges that were slowing down their growth and efficiency. This includes:- Limited Marketing Team: A one-person marketing team managing multiple agencies, leading to inefficiencies and lack of coordination.
- Sales Struggles: The sales team had too few opportunities to pursue, impacting business growth.
- Website Engagement: The client wanted to improve engagement and conversions from their website.
- Lead Conversion Challenges: Even when website leads came in, converting them into qualified sales opportunities was a significant challenge.
- Budget Constraints: They needed to optimize their marketing spend without increasing costs.
Solution Provided
To address these challenges, we deployed a multi-faceted digital marketing team involving content development, web technology, data research, and tele-sales support.1. Content Development
- Implemented SEO strategies to drive traffic through blogs, glossary pages, web pages, and landing pages.
- Applied Conversion Rate Optimization (CRO) techniques, including digital readiness assessments, to improve engagement and lead generation.
2. Web Technology
- Developed custom web applications to conduct DIY digital readiness assessments for prospects.
- Built automated workflows to integrate assessment outcomes into downstream marketing efforts like email marketing and remarketing.
3. Data Research
- Created a highly targeted prospecting database, including intelligence on:
- Revenue
- Number of employees
- Industry of operation
- New plant openings or expansions
- Investment decisions
- Technology adoption
4. Calling & Prospecting
- Conducted targeted outreach to qualify leads and set up sales meetings with high-potential prospects.
5. Multi-Skill Offshore Team
- Deployed a dedicated offshore team with expertise in:
- Content Development
- Web Technology
- Data Research
- Telesales
- Established a structured process with transparent reporting, rigorous reviews, and regular performance updates.
Approach
We implemented a strategic full-stack approach by bringing in all the necessary skills that are required to deliver results. This ensured efficiency and alignment with business goals:- Deployed a 5-member FTE team covering content, web tech, data research, and tele-sales.
- Held weekly review meetings with respective teams to track progress and optimize efforts.
- Integrated the calling mechanism with the customer’s CRM for seamless, trackable tele-sales execution.
- Defined content quality standards tailored to meet the client’s specific requirements.
Results & Benefits
- Created 200,000+ words of high-quality content, boosting SEO and conversions.
- Delivered qualified meetings for the sales team, directly contributing to new sales opportunities.
- Achieved cost savings of $12,000 per month by consolidating services under one offshore team, replacing multiple onsite suppliers.
