Data Development & Upkeep

DATA SERVICES

• List Building

  List Building

  Data fuels the business, and invalid data is simply unacceptable. Our data analysts ensure your fuel is of jet-set-go quality.

• List Refresh

  List Refresh

  Data churn is a reality. Your sales, marketing, and customer experience teams rely on a solidly maintained database of contacts, prospects, clients, and champions.

• Data Enrichment

  Data Enrichment

  Data is the cornerstone of outbound marketing. Enriching the data with information that can help with segmentation, targeting, and messaging will drive the success of outbound campaigns. Data enrichment will also help sales functions develop more compelling propositions for prospects.

• Email Deliverability

  Email Deliverability

  Email marketing never goes out of fashion. But it is only helpful if there is a satisfactory level of deliverability. Deliverability can be impacted by several aspects including the recipient’s firewall, sender reputation, spam index of the email content, recipient’s email client settings, and others. Testing for deliverability to address as many of these challenges is critical for the success of outbound campaigns.

• Market Research

  Market Research

  Marketing decisions are data-driven. Evaluating performance in a particular market, deciding on entry to new markets, pricing for different markets, and several other marketing questions need reliable data and analysis. Market research helps acquire this data, conduct necessary analysis, and derive valuable insights.

• Competition Research

  Competition Research

  Knowing the competition well can help create and maintain a sustainable competitive advantage. Research on competition can include data points like business performance, product portfolio, digital presence monitoring, and others. This information can influence marketing aspects like messaging, pricing, etc.

• Competition Benchmarking

  Competition Benchmarking

  Benchmarking the product or service against those of the competition can help identify areas for improvement. The selection of the right competition or alternatives is crucial for the effectiveness of the benchmarking effort.

• Mystery Shopping

  Mystery Shopping

  Know thy competition with us. Our services will help you understand how your competitor sells online, their digital persona, and how their product fares against yours.

• Data Analytics

  Data Analytics

  There is so much marketing data that it is easy to get caught in analysis paralysis. Building objective-based or audience-based analytics can help focus only on the information that can create the most impact on business. MinoriLabs can help build dashboards and data visualizations that give a true real-time picture of various performance indicators.