eCommerce Support for Vending & Dispensing Solutions

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eCommerce Support for Vending & Dispensing Solutions

About the Customer

A leading manufacturer of vending and dispensing products renowned for its aftermarket solutions, the company had recently launched an eCommerce site. It had relied on traditional channels like phone inquiries until then. The customer wanted to harness the potential of the newly developed website to augment the revenue stream and increase the reach of its target base.

Business Drivers

Revenue leakage due to competitors and duplicate parts in the aftermarket segment.

Inefficient dependence on incoming phone inquiries, leading to operational bottlenecks and customer frustration.

Newly developed website that not only needed page optimization, but also the set up and automation of marketing campaigns.

Key Challenges

Warming up the newly created assets and build a sustainable revenue generation mechanism by combining different assets like the eCommerce portal, marketing platform, social media, content marketing pieces and remarketing channels.
Integrating diverse plugins to ensure consistency, scalability, and performance.

Services Provided:

1. Web Development

Took a website that was built to meet feature specifications and converted it into an optimized source of revenue generation.

Delivered ongoing feature upgrades and optimization.

2. Content Development

Crafted SEO-rich product descriptions, FAQs, and tags.

Produced engaging blogs, whitepapers, press releases, and social media content.

3. Graphics and Data Research

Designed spec sheets, promotional materials, and product visuals.

Conducted in-depth competition analysis within the convenience services industry.

4. UI & UX Enhancements

Enhanced front-end design for seamless user experiences.

Designed and maintained internal reporting portals and web apps.

5. Execution

Built automated workflows for marketing campaigns and reporting.

Launched strategic organic and paid marketing initiatives.

6. Search Advertising

Saved over 12% in Google Ad Spend through optimization.

Reduced CPC across Ad Groups.

Boosted on-page conversions by 40%
.

Implementation Timeline

1. 0M to 1M:

Understanding site architecture and optimizing it for technical and content SEO. Integration with necessary tools and plugins to create a full-cycle discover-to-delight revenue generation mechanism.

2. 1M to 3M :

Set up and start marketing campaigns across different channels like on-page organic, social media, paid ads and content marketing.

3. 3M to 4M:

Conversion optimization, campaign execution, and sandbox testing.

4. 6M+:

Continuous performance upgrades, SKU management, and website maintenance.

Results Delivered

Revenue Impact:

Reached $28K in weekly billing within six months.

Increased on-page conversions by 40%.

Traffic & Engagement:

Garnered 600%+ higher engagements compared to the previous year.

Cost Efficiency:

Optimized Google Ad Spend saved 12%+.

Operational Excellence:

Unified legacy and modern systems for streamlined management and scalability.

Our Platform/Technology Experience

Ecommerce Platforms: Shopify, Magento, WooCommerce, WIX, Drupal.

Marketing Automation: Twilio, Mailchimp, Marketo, Drip.

Tech Stack: SEMrush, Ahrefs, Majestic, Woorank, MOZ.

Conclusion

MinoriLabs helped the client leap ahead with a dynamic eCommerce platform, enhancing their market position and unlocking new revenue channels for explosive growth in the global aftermarket industry.